New Vision Packaging

New Vision Packaging supplies folding cartons, corrugated packaging and vacuum-formed trays to brands you'd recognise from a supermarket shelf. The old site was WordPress on shared hosting: twenty-eight pages, fifty-five blog posts, and a plugin set covering forms, cookies, spam and an Instagram feed.

The blog's last entry was dated September 2022. That was the most useful thing I learned before writing the proposal, because it said that the publishing machinery accounting for much of the £800 a year had gone unused for four years, and the client confirmed he wanted it that way. The site should sit there and be updated only when it has to be.

So the rebuild removes the publishing system rather than replacing it. Content lives as TypeScript files in the repo, the Angular app is prerendered to static HTML, and S3 behind CloudFront serves it. A self-mutating CDK pipeline builds and deploys on push. There's no database, no admin panel, no plugin to patch and no runtime, which is why the bill drops from around £800 a year to around £20.

Eighty-one redirects carry the old URLs across, since four years of indexing leaves links in places neither of us can enumerate. The image pipeline was the other significant win: 116 source images totalling 58.4 MB, re-encoded to AVIF and WebP derivatives at six widths, capped at each image's native size so nothing is ever upscaled. The worst offender was a 1094 KB PNG that becomes a 46 KB AVIF at card size.

The site sets no cookies and writes nothing to client storage, so under PECR it needs no consent banner and doesn't show one. Every third-party embed was cut to keep it that way: fonts are self-hosted woff2, the map is a static image linking out, and the Instagram widget is a text link. The old cookie banner used to render as a broken narrow column over the hero, which is a defect resolved by deletion.

The other change was editorial. The image library held work for roughly forty recognisable brands and the old site named about six of them. Surfacing that roster was the single highest-value thing in the redesign, and it cost nothing but attention.

Lighthouse measures 91 to 96 on performance and 100 across accessibility, best practices and SEO, taken under mobile emulation against a brotli-compressing server. A much heavier stack went to Corby United in the same month, for a client who publishes. The site itself is at newvisionpackaging.co.uk.